Bad Flows | Pre-sell pages for supplement brands

The default

Cold traffic → Product page

The ad named their problem and they clicked because of it. What they land on is a bottle, a price and a subscribe toggle. Nothing on that screen is about the problem that got them there. They are gone in seconds, and the click is billed either way.

The page never mentions the problem the ad just named
No argument on screen, so price is the only thing left to judge
The ones who are not ready today leave no address behind

What we build instead

Cold traffic → Pre-sell page

The click lands on a page built around the one problem your buyer actually has. It opens on that problem, answers the objections in the order a stranger raises them, and asks for the order once the case is made. The ones who are not ready hand over an address on the way out.

The page and the ad name the same problem, because the ad was written for the page
One objection answered per screen, before the price appears
Everyone who leaves without buying is still reachable next week

You do not need more clicks. You need the page they land on to work.

Not a retainer with five workstreams in it and not a marketing department you rent. One page, built around the one problem your buyer actually has, and that is the entire engagement.

The arithmetic

A hundred people click. Your product page converts one.

You paid for all hundred. Move that one to two and you have not touched your ads, your audience, your budget or your offer. You have doubled the orders out of the money you were already spending, and that is decided almost entirely by the screen the click lands on.

The whole pitch

Send the traffic here first.

You are already buying the clicks. They are already landing somewhere. If they had landed on a page built around the problem that actually moves them, more of them would have turned into orders. That is the argument, it is the only one we make, and it is the only thing we sell.

And the page comes first. You get the hook it is built to receive, so the next ad is written for the page rather than the page being written to chase whatever the ad already said.

The idea is not the hard part. Sitting down and building the page is. Writing it, producing the imagery, wiring the capture, checking it on a phone, then testing a second angle against it next month. That is somebody's full week, every week, and it is the part that never gets done. That is the part we are.

What you actually get.

One page, on a domain of yours, built around the one problem your buyer actually has. It makes the case for the people who are ready to buy, and it catches the ones who are not before they leave.

We only do this for supplement brands. Not wellness generally, not beverages, not skincare, not snacks. One category, on purpose.

01 The pageBuilt from the problem, then the ad is built for the page

We read your reviews, your support inbox and the comments on your ads, and we find the one thing your buyer keeps saying in his own words. That is what the page argues, all the way down, and it is why the page beats a feature list. It goes live on a subdomain of your own domain, something like report.yourbrand.com. Not the theme, not your apps, not your checkout.

You also get the hook the page is built to receive, so whoever makes your creative is writing the ad for the page instead of the page being written to chase the ad.

A product page selling the ingredient beside a pre-sell page explaining the reader's own mornings to him.

02 The capture, built inPart of the page, not an app on your store

The readers who are not ready today get caught before they leave, on our page instead of lost on yours. Nothing is installed on your store to make that work, because the page is not your store. It fires on real intent, promises something specific, and the code actually arrives. We watch it arrive before calling it done.

Everyone else shows you a spreadsheet.

Agencies that sell pages will show you a blurred screenshot of an ad account and ask you to take their word for the rest. Odd, for a business whose entire product is a page. So here are the pages. Read them the way a stranger off an ad would and judge the writing, because that is the thing you are actually buying.

Supplements · absorption

The Cabinet Test

Opens on a shelf of things that did not work, then makes the form of the ingredient the whole argument.

Read the page ›

GLP-1 · aftercare

Nobody Plans The Taper

Written for a market with money and no direct response playbook yet. Sells the transition, never the drug.

Read the page ›

Those two are concept builds. Nobody hired us to make them, and the publications and products in them are invented. We built them so you could judge the craft without us claiming a dollar of anybody's revenue.

Page live in 24 hours.

One build, one price, no minimum term and no lock-in. You cancel in one email and you keep the page, the domain and the capture exactly as they are.

The call, fifteen minutesTwo questions. Do you sell supplements, and are your ads still landing on your product page. If both are yes we talk about what to change first, and if either is a no we say so and you get your afternoon back.

You send us where your customers talkReviews, the support inbox, the comments under your ads, and the product itself. We go and find the one problem they keep repeating. That is the whole list. No brand deck, no kickoff deck, no questionnaire.

24 hours, the page is liveThat one problem, argued all the way down, with the capture built into it, on a subdomain of your own domain. The clock starts when we have the product and the source material, not when you pay.

Then the ad gets written for the pageYou get the hook the page opens on, so the creative is built to hand off to it instead of the page chasing whatever the ad already promised. One DNS record and one destination URL in your ad set, and nothing inside your store moves.

Then the next angleA second page against the first, judged on what the numbers did rather than on an opinion, and a written read once a month of what moved.

You are talking to the person doing the work.

We ran email and SMS for a seven figure DTC supplement brand for several years. $30,000 from email and $10,000 from SMS came out of builds that were ours. That is where the writing comes from: years of finding out, with somebody else's money, which sentence a supplement buyer actually answers and which one he scrolls past.

We also run our own supplement brands. So this is not somebody explaining ecommerce to you from the outside, and it is not an account manager relaying your notes to a contractor in another timezone.

One person reads your ad and writes your page. The same person, every time, which is the only way anybody catches the place where the ad and the page stop agreeing with each other.

We write the Spanish page too, written rather than translated, shipped on the same schedule as the English one.

David on LinkedIn ›

Who this is for.

This is for you if

You sell supplements. We work in one category on purpose.
When you test an offer you point new creative at your product page, because building a real page for every test is somebody's whole job and nobody has it.
Cold traffic is breaking even at best, and you are not certain which part of it is losing.
You are buying cold traffic every week, not in bursts. The page has to see enough traffic for the comparison against your product page to mean anything.
You would rather be told what is broken than sold a rebrand.

This is not for you if

You are not a supplement brand. We will say no, and we will say it fast.
You already build a page and matching ads for every offer test. You do not need us for the front end, and you probably know it.
You want your Shopify theme redesigned. We never touch it.
You want to approve every headline before it ships.

Before you book.

Why supplements only?

Two reasons. The objections repeat, so a page that has argued absorption, dosage, time to effect and "I already tried something like this" before is worth more than a page that has argued nothing before. That is the only reason we can be useful in 24 hours.

The other reason is that supplement copy has a line it cannot cross. A shop that works across ten categories writes the claim that converts and you find out it was over the line from a Meta rejection, a Klaviyo warning, or something worse. Staying in one category means we already know where the line is, and we write hard up against it instead of guessing on either side of it.

Do you touch my Shopify?

No, and this is the part most page shops cannot say. The page lives on a subdomain of your own domain, report.yourbrand.com or similar, which is one DNS record and nothing else. No app installed, no snippet pasted into your theme, no developer in your codebase. If you stop working with us you delete one DNS record and your store is exactly as it was, because it was never altered.

The capture sits on that page too, so even the lead collection needs nothing installed on your store. The page just links into the product or cart URL you already have, and the addresses it collects go wherever you already keep your list.

Do I have to sort out the tracking?

No, and you should not have to think about it at all. We read what you already run off your own store, the pixel, Northbeam or Triple Whale, GA4, and we mirror it on the page so your numbers keep landing where they already land.

Running the page on your own subdomain is most of why that is painless. A page parked on some agency domain is a stranger to your pixel and to your analytics, and it takes an admin in Events Manager to allow it before a single event records. On report.yourbrand.com it is your domain, already verified, already trusted, and the session carries across to your store instead of breaking in half and handing the credit to nobody.

What if the page does not beat my product page?

We build a second one on a different angle at no charge, once, after the first has had enough traffic for the comparison to be worth anything. The first angle is a hypothesis and sometimes it is the wrong one, so that risk sits with us.

What we will not do is tell you it worked when the counts say otherwise. If the second angle does not move it either, the honest answer is usually the offer or the price, and we will say that instead of selling you a third page.

What do you need from me?

Access to your reviews and your support inbox, the comments under your ads, and the product itself. That is where the problem the page argues actually comes from. Your best performing ad is useful too, but as evidence rather than as the brief. That is the whole list. No brand deck, and nothing for you to write.

What does it cost?

It is one page, so it is one number, and it depends on how much of the argument is already sitting in your reviews. We quote it on the call once we have looked. There is no retainer to sign before you see it.

Book the call.

Fifteen minutes, and two questions decide it. Do you sell supplements, and are your ads still landing on your product page? If either answer is a no we will tell you rather than sell you something.

We read your ad and your page firstBefore the call, so the fifteen minutes are not spent on things we could have looked up ourselves.
You get told what we would changeThe first thing, specifically, and what the page would cost. If the page is not your problem we say that and the call ends early.

Or just write Emaildavid@badflows.com DMDavid on LinkedIn IG@trybadflows

Supplement brands only. Nothing installed on your store. Terms · Privacy