Klaviyo email flows · DTC brands

Your email flows
are bad.We make them print.

You burn money getting people to your store with ads. Then they leave, and nothing brings them back — no welcome email, no abandoned-cart, nothing. That's 20–30% of your revenue sitting there uncollected. We build the flows that go get it.

Built in your Klaviyo Live in 7 days One-time setup
your-store · klaviyobuilding…
Someone subscribes
trigger · list join
👋
Welcome series
3 emails · intro + first offer
🛒
Abandoned checkout
win back the almost-sale
📦
Post-purchase
thank · educate · reorder
🔁
Replenishment
"time to restock" · more LTV
30%of revenue, uncollected

The ad isn't the problem.
What happens after the click is.

  • You pay to get a customer once. With no flows running, you pay to get them every time — nothing's working in the background to bring anyone back.
  • No welcome email. It's the best-performing email you'll ever send and it isn't even switched on.
  • Someone gets to checkout, then their kid starts crying and they close the tab. No follow-up. That sale's just gone.
  • First order never becomes a second. Your "lifetime value" is one purchase, so your ad math never quite works.
What we build

The emails that should already be running while you sleep.

01 · flow

Welcome Series

The first thing a new subscriber gets. Says who you are, makes the offer, gets the first sale.

Basic +
02 · flow

Post-Purchase

Thank them, set expectations, teach them how to use the product, and line up the next order.

Basic +
03 · flow

Abandoned Checkout

They got all the way to checkout and bailed. Easiest sale to win back — if anyone bothers to email them.

Standard +
04 · flow

Browse Abandonment

They looked at a product and left. A quick, well-timed nudge pulls a chunk of them back.

Standard +
05 · flow

Win-Back

Reach customers who've gone quiet before they forget you exist. A lot cheaper than buying a new one.

Standard +
06 · flow

Replenishment

For anything people run out of. Lands right when they're about to reorder — so they reorder from you.

Pro
07 · flow

Cross-Sell

Turn one product into a routine. Recommend the next thing based on what they already bought.

Pro
08 · flow

Reviews & UGC

Ask for reviews and content automatically — the stuff that feeds your ads and your conversion rate.

Pro
09 · flow

Back-in-Stock + Sunset

Catch demand on sold-out SKUs, and quietly drop dead weight so your deliverability stays clean.

Pro
Packages

Pick one. We build it in your Klaviyo. Live in 7 days.

Basic
$299
one-time setup
  • Welcome Series
  • Post-Purchase flow
  • Copy written in your voice
  • Abandoned checkout
  • Win-back + the rest
See Basic →
Most picked
Standard
$599
one-time setup
  • Everything in Basic
  • Abandoned Checkout
  • Browse Abandonment
  • Win-Back flow
  • The full revenue-recovery set
See Standard →
Pro
$1,099
one-time setup
  • Everything in Standard
  • Replenishment
  • Cross-Sell
  • Reviews & UGC
  • Back-in-Stock + Sunset
See Pro →

Want it run for you after launch? Monthly management is there when you're ready — campaigns, testing, and new flows.

How it works

No six-week onboarding. No retainer to get started.

1

Free teardown

I sign up for your emails, then send you a 5-minute video showing what's leaking and what I'd fix first. No charge, no catch.

2

I build it

You pick a package. I build the flows in your Klaviyo, write the copy in your voice, and dial in the logic and timing.

3

Live in 7 days

Tested, switched on, and making money — usually inside a week. Then you keep it, or I keep running it for you.

EMAIL REPORT CARD
most DTC stores I audit
F
Welcome flowF
Abandoned checkoutF
Post-purchaseD
ReplenishmentF
After Bad FlowsA
Fixable
Why Bad Flows

One thing. One kind of brand. Done in a week.

  • I've actually run this.Lifecycle email for real health and supplement brands — not theory off a blog. I know your buyer, your margins, and what you legally can and can't say.
  • Real flows, not templates.Everything is built around your store and written in your voice. No drag-and-drop junk pulled from a generic library.
  • You deal with me, not an account manager.The person who builds it is the person you talk to. That's the whole reason it ships in a week instead of a quarter.
FAQ

Stuff people ask before they buy.

Do I need Klaviyo already?+
That's what I build in, and it's free up to 250 contacts. If you're not on it yet, getting you set up and connected to your store is part of the job.
What if I already have a few flows?+
Even better. The free teardown shows what's working, what's half-finished, and what's missing — then I fix and finish what you've got instead of charging you to rebuild it from scratch.
Do you write the copy too?+
Yes. Subject lines, body, the whole sequence, in your brand voice. You're not handed empty templates to go fill in yourself.
How long does it really take?+
Most setups are live within 7 days of kickoff. Bigger Pro builds can run a couple days longer depending on how many flows and how much product data we're working with.
What do you need from me?+
Access to your Klaviyo and store, your offer or discount details, and a quick look at how your brand talks. That's about it.
What happens once they're live?+
They keep running and making money — that's the point of a flow. If you want ongoing campaigns, testing, and new flows over time, I offer monthly management. No lock-in, no pressure.

Stop running ads
into a leaky store.

Send me your store. I'll send back a short video showing exactly where you're losing money. No pitch — just the proof.

Get my free teardown →
or email david@badflows.com